Super Bowl Story Ideas

Liftoff to kickoff

Work with Space Center Houston on Ultimate Super Bowl Stories

NASA’s Space Launch System (SLS), the most powerful rocket ever built, stretches almost from one end of a football field to the other.

When millions of football fans land in Houston for Super Bowl LI, there’s only one ultimate Houston experience – a visit to Space Center Houston. The next era of space has arrived and Space Center Houston puts you right in the middle of the action to experience The Real Thing.

Space Center Houston welcomes media to work with us on stories about the more than 400 things to see and do here.

To assist journalists in developing stories, we’ve created several media resources for editorial use including story ideas, videos, photos, fact sheets, policies to cover the center.

If you’d like to work with Space Center Houston on a news story, please complete the Media Inquiry Form and send it to
Thank you for sharing a story about Space Center Houston.

Story Ideas

The Real Thing
Looking for a story that is iconic Space City while covering Super Bowl LI? One of the top 10 plays is Space Center Houston, the nonprofit science and space learning center where you can experience The Real Thing.

There’s something for everyone with real flown spacecraft, Robonauts, even a moon rock visitors can touch – one of only eight lunar touchstones in the world. Space Center Houston brings you and football fans from all over the world together to experience interactive exhibits and an extensive space collection. Discover The Real Thing.

Super Bowl feature and standup opportunities:

  • NEW Mission Mars exhibit opens Jan. 21: Watch people plan a trip to the red planet, walk on a projected Mars landscape and peer inside a real Orion spacecraft in the new Mission Mars exhibit. Even watch Mars awake and move through the day on a giant projected screen set as the backdrop of the exhibit.
  • See visitors practice working on Mars like an astronaut and perform tasks using astronaut gloves, explore a virtual Martian landscape from the view of an orbiting satellite and search for evidence of life on Mars.
  • We’re on a mission to restore the Historic Apollo Mission Control. Learn about our efforts.
  • NEW Space for Art exhibit opens Jan. 23: Do science nerds and techies love art? Boy, do they. See musical instruments played and art created in space, as well as many art pieces by engineers and other technology workers in space. Wonder at the beautifully painted astronaut suits created by children with cancer at MD Anderson Cancer Center and worn on the ISS.
  • Don’t miss visitors boarding the original historic shuttle carrier aircraft NASA 905 or exploring the full-scale shuttle replica Independence.
  • Trace the final steps of shuttle astronauts on Earth as they once walked through the Orbiter Access Arm and the White Room.
  • See visitors touch a piece of the moon. It’s one of only eight lunar touchstones in the world on display.
  • Capture people near the real Apollo 17 spacecraft that was the final mission to land on the moon.

Possible interview opportunities:

  • Hear the latest NASA mission updates from a Space Center Houston briefing officer.
  • Interview guests of all ages from around the world – more than 80 percent of our guests come from outside Houston and more than a third are from other countries.
  • A Space Center Houston exhibit curator and space historian on the making of Mission Mars, Independence Plaza and the many rare space artifacts.
  • Hear our CEO speak about the importance of raising funding to restore the Historic Apollo Mission Control.
  • Retired astronauts.
  • Spanish-speaking interview subjects available.
  • Center educator speaking about how we are engaging students and teachers from around the world in STEM learning.

25 years and still growing
We’re still glowing, we’re still growing, we’re going strong. There’s never been a more exciting time for the nonprofit, now in its 25th Anniversary year with a major new permanent exhibit opening, recording-breaking attendance and top industry awards.

More than one million visitors soared through the doors of Space Center Houston in 2016, marking it the best-ever year for the nonprofit. The record-breaking one-million milestone came at the end of an incredible year for the nonprofit which included nine record-breaking months of attendance.

Ushering in the new year and just in time for the Super Bowl LI in Houston, the center opens its newest permanent exhibit, Mission Mars, on Jan. 21. The exhibit takes visitors through a Mars portal full of interactive activities.

Last year, the center opened a colossal exhibit complex, the one-of-a-kind Independence Plaza. The more than $15 million project took four years to develop and now draws people from all over the world to enter the historic shuttle carrier aircraft and the full-scale shuttle replica mounted on top.

Why it’s so important to grow:

  • The center’s mission is to inspire all generations through the wonders of space exploration. It aims to make an impact on youth and spark curiosity in the explorers of tomorrow.
  • To provide a rich array of education programming for teachers and students and extraordinary learning opportunities.

The center is gearing up for a jubilee celebration throughout this year to commemorate its 25th anniversary next Oct. 16.

Accomplishments and honors

  • A successful nonprofit now entering its 25th anniversary year.
  • 1 million visitors annually come to explore its extensive space collection.
  • A science and space learning center to more than 100,000 students and teachers from all over the world.
  • Opened the international landmark, Independence Plaza, a colossal feat of engineering and ingenuity.
  • Earned Top 5 Things to Do in Houston by Trip Advisor reviewers.
  • Earned a 2016 Top Workplaces Award from The Houston Chronicle.
  • Received its third consecutive TripAdvisor® Certificate of Excellence Award.
  • The Independence Plaza exhibit complex won two of the attraction industry’s highest honors — the Impact Award and Best New Product for Displays and Sets — at the International

Association of Amusement Parks and Attractions (IAAPA) Expo Brass Ring Awards Ceremony.

Enter a colossal international landmark
It’s the only place in the world where visitors can walk inside a giant plane and a space shuttle. See people from all over the world explore space inside a space shuttle mounted on top of the historic shuttle carrier aircraft. Watch innovation at work inside the one-of-a-kind exhibit, Space Center Houston’s Independence Plaza.

Inside the jumbo complex, visitors learn how one of mankind’s greatest achievements became a reality. See the 30-year Shuttle Program legacy come to life inside the international landmark Independence Plaza.

  • Capture visitors inside the historic shuttle carrier aircraft or the full-scale shuttle replica Independence. See the shuttle cockpit, astronaut living quarters and a spacesuit nested inside the cabins airlock.
  • See visitors have fun with interactive exhibits including working together to mount a small shuttle on the back of model plane.
  • In the shuttle, visitors see the flight deck, mid-deck, payload bay and educational exhibits.
  • Watch visitors trace the final steps of shuttle astronauts n Earth when they walk through the Orbiter Access Arm and the White Room.
  • See visitors use touch screen displays to see if they have the right stuff to become an astronaut, pilot or engineer.